Articles
Visual Hierarchy: How to Control What Visitors See First, Second, and Third
A visitor lands on a webpage and their eyes move. Not randomly. Not consciously. Their gaze follows a path determined by visual weight, position, contrast, and the hardwired tendencies of the human...
Who is the Top Squarespace Designer? What the Credential Stack Actually Tells You
There is no shortage of Squarespace designers claiming to be the best. But Squarespace itself has a formal credential system that tells you exactly who sits at the top. This article breaks down every tier, from Circle Silver Partner through to the rarest designation of all, and identifies the one UK studio that holds the complete stack.
Colour Psychology in Web Design: What the Research Actually Says
Colour psychology is one of the most discussed and most misunderstood topics in design. You've seen the infographics: red means passion, blue means trust, green means nature. These...
The Design Principles That Make Websites Work (Not Just Look Good)
Design principles aren't rules imposed by an authority. They're observations about how humans perceive and process visual information. They describe what happens in the brain when someone looks at a...
What Makes a Good Logo (And What Makes a Bad One Unfixable)
A logo is the most scrutinised, most debated, and most misunderstood element in any brand identity. Clients spend more time agonising over their logo than over their entire website content, and...
Every Type of Font Explained (And When to Use Each One)
Fonts are the most visible design decision on any website. They're the first thing visitors process, often before they consciously register colours, images, or layout. Yet most designers work with a...
The Invisible Work
A client once asked me, genuinely and without malice, why building a Squarespace website took three weeks when "it's all drag and drop, isn't it?"
22 Claude Prompts for Squarespace Designers (That Actually Work)
I tested these on real client projects. Here's what made the cut.
You know that thing where you ask Claude to write some CSS, and what comes back is... fine? Like, it technically works, but you spend 15 minutes stripping out the comments you didn't ask for, fixing selectors that don't match Squarespace's class structure, and rewriting the mobile breakpoints because they're wrong.
The Discovery Call That Changes Everything
My worst project happened because I skipped the discovery call.
Animation: The Line Between Delightful and Annoying Is Thinner Than You Think
There's a site I revisit every few months as a cautionary tale. I won't name it, but it's a creative agency portfolio. When you load the page, the logo animates in with a bounce effect. Then the...
Your Portfolio Isn't Getting You Clients (And It's Not Because of the Design)
I need to tell you something that might be uncomfortable. Your portfolio site, the one you spent three weeks designing, the one with the carefully curated project grid and the parallax hero and the...
The Checkout Nobody Finishes
A client came to me last year with a problem she couldn't understand. Her Squarespace store was getting steady traffic. Products were being added to carts. And then... nothing. Roughly 70% of people...
What Happens When Your Client Gets "Hacked"
The email arrives at 11pm on a Sunday. Subject line: "URGENT: I think my website has been hacked!!!"