A client came to me last year with a problem she couldn't understand. Her Squarespace store was getting steady traffic. Products were being added to carts. And then... nothing. Roughly 70% of people...

A store that exists and a store that sells are two different things. I've seen Squarespace stores that look beautiful but convert terribly. I've seen basic-looking stores that move product consistently. The difference isn't always obvious, but it's predictable.