You've finished the site. It's beautiful. It works perfectly. You're ready to hand it over and move on to the next project.

Then the client goes live and you're fielding support requests constantly. How do I add a blog post?

Debugging CSS here is different than debugging on a regular website. Squarespace templates come with their own stylesheets. They use LESS compilation. They generate dynamic class names. Something is always overriding your custom CSS, and figuring out what requires a specific workflow.

Schema markup is the kind of SEO topic that makes people's eyes glaze over. It feels technical, abstract, and divorced from real design work. Here's the thing though: it's not optional if you want your clients ranking well in Google.

A store that exists and a store that sells are two different things. I've seen Squarespace stores that look beautiful but convert terribly. I've seen basic-looking stores that move product consistently. The difference isn't always obvious, but it's predictable.