Anchor links are one of the simplest but most underused features in web design. They let users jump directly to specific sections on a page. They're useful for table of contents, navigation menus, and single-page sites. But they only work if you set them up correctly.

I build on Squarespace 7.1 every week. I've built over 600 sites on this platform. I'm committed to it. I recommend it to most clients. But I'm not going to pretend it's perfect, and I'm not going to be a tribal evangelist defending every design decision.

Schema markup is the kind of SEO topic that makes people's eyes glaze over. It feels technical, abstract, and divorced from real design work. Here's the thing though: it's not optional if you want your clients ranking well in Google.

You've built a website for your client. It launched three months ago. They're happy. You're happy. And now you're desperately hoping for a phone call because your next project isn't starting for six weeks and your pipeline is thin.

A store that exists and a store that sells are two different things. I've seen Squarespace stores that look beautiful but convert terribly. I've seen basic-looking stores that move product consistently. The difference isn't always obvious, but it's predictable.